women conquer business

On-Demand, eLearning Marketing Class

Website Analytics Every Business Owner Should Know

Ready to take your website from “Huh?” to “Heck yeah!”? Let’s kick analytics confusion to the curb and get your business on the path to real, measurable growth. 
Everything you need. None of the fluff.
Trusted by the best in business development
SBDC Oregon
Prosper Portland
Mercy Corps NW

Are Your Website Analytics a Mystery?

Crack the Code of Website Analytics for Your Small Business (No Tech Talk, Just Results)

Are you tired of staring at confusing charts and numbers, wondering if your website is actually doing its job? Wish there were a magic decoder ring for all that data?

Good news: you don’t need a PhD in analytics to see what’s really going on behind the scenes.

How do you finally ditch the guesswork and tap into the power of real-time data? We’ll show you exactly where to start.


By the end of this course, you’ll have:


  • A clear understanding of the must-track website metrics (and why they matter)
  • Simple strategies to turn data insights into actions (without needing a translator)
  • Practical tools to measure conversions, bounce rates, and more—like a pro
  • The confidence to make smarter decisions about design, marketing, and everything in between

Our marketing training benefits

Practical approach

Our training is designed to provide the skills in a practical approach. Your success in implementing these strategies is our best asset.

Expert led

Rather than a pre-recorded passive class, we offer live + recording. That means you get to ask a marketing expert who's helped 200+ businesses grow.

Future updates

Although our members get the benefit of monthly training (you should join!), we do go back and update classes. Buy the class for future updates.

Learn & Feel Supported  

What's Inside

Get the Right Tools the First Time: Helpful Strategies Inside

Need Ongoing Support?

Jen McFarland
meet marketing expert

Jen McFarland

I’m the founder and CEO of Women Conquer Business. Women Conquer Business is a boutique digital marketing consultancy that helps professional service businesses find joy in marketing their business while strategizing for maximum impact. 

Our clients are primarily women, LGBTQIA+, BIPOC, or allies. 

Whether it’s getting 1 million more people to your website or 40% of your leads from Google, we use data-driven insights to help you get more perfect-fit leads.

We keep our promise by working with individual clients or our online marketing group, the Strategic Marketing Membership.

We also offer community services to BIPOC business owners
through Prosper Portland's Inclusive Business Resource Network's Digital Marketing Program. We also offer services to women who are scaling their businesses through Xcelerate Women.