The Absolutely Easy, Fast & Fun Way to Learn Marketing
Get our proven SMART Marketing Strategy Framework, LIVE COACHING, and ON-DEMAND TRAINING from one of the top marketers in the Pacific Northwest.
Learn
Ask
Implement
Are you throwing everything against the wall to market your business?
... And chasing so-called 'hot trends' that
NEVER ... Seem ... To ... Work?
Both are symptoms of the same problem: there's far too much marketing information 'out there' for you to sort through.
You need a trusted advisor to guide you.
Marketing starts
with a strategy. Not your marketing strategy, your business strategy. If your marketing efforts aren’t connected to your business
goals, then you’re throwing spaghetti and the wall and hoping something sticks.
That’s no way to market your business.
In fact, I created the Strategic Marketing Membership to solve
the 3 BIGGEST mistakes I see among new clients:
These things prevent them from making the best tactical and strategic decisions to grow their business.
How much faster would you grow if you took away the guesswork?
You don't have to do it alone.
Experience Exclusive Community Perks
Here's How It Works
- Community/Chat
- Templates Library
- Audio Lessons
- Expert Interviews
- On-Demand Classes
- Live Weekly Events
Message Jen or Use Our Private Community Forum
Expert Interviews & Social Media Templates
Explore Our On-Demand Marketing Classes
Live Weekly Events Marketing Events
- Live coaching
- Co-working
- Marketing training
- Office Hours
Here's Everything You're Getting
Starting At Only $47/mo. Today
All Members Get Access To
Weekly Live Sessions
$1600 value
Full Marketing Training Archive
New Training Each Month!
$1000 value
Private Member Forum
$500 value
Strategy, Templates, Worksheets
$2000 value
Join the Strategic Marketing Membership
Monthly Plan
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confidence-building classes
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supportive live sessions
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private member-only forum
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quarterly marketing strategy planning sessions
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office hours for review & implementation
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get tasks done with co-working
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collaborative, supportive community
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40+ on-demand marketing training classes
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2 months of instagram captions
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50+ Canva social media templates
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expert audio interviews
Annual Plan
-
confidence-building classes
-
supportive live sessions
-
private member-only forum
-
quarterly marketing strategy planning sessions
-
office hours for review & implementation
-
get tasks done with co-working
-
collaborative, supportive community
-
40+ on-demand marketing training classes
-
2 months of instagram captions
-
50+ Canva social media templates
-
expert audio interviews
Jen McFarland
Our clients are primarily women, LGBTQIA+, BIPOC, or allies.
Whether it’s getting 1 million more people to your website or 40% of your leads from Google, we use data-driven insights to help you get more perfect-fit leads.
We keep our promise by working with individual clients or our online marketing group, the Strategic Marketing Membership.
We also offer community services to BIPOC business owners through Prosper Portland's Inclusive Business Resource Network's Digital Marketing Program. We also offer services to women who are scaling their businesses through Xcelerate Women.
Stop Wasting Time and Money on Bad Marketing Advice
Frequently Asked Questions
Who is this membership for?
Our sole purpose in building this group is to help service businesses grow using sustainable, ethical marketing strategies. We want you to boost sales and visibility NOW, while building a strong foundation for the future.
Service-based businesses
Marketing is a broad, multi-disciplinary practice. We are zeroing in on helping coaches, consultants, healers, mentors, photographers, and other service-based businesses.
Visionaries + action-takers
Our passion is helping visionaries who’ve been dismissed or disrespected, overcharged or underserved, searching for better support. BUT you have to be willing to peek down from the clouds and try. Even the smallest steps can make a big difference when it comes to visibility.
Business builders
We teach data-informed, results-oriented marketing strategies and tactics. I'm NOT a one-trick pony or sleazy bro marketer. We all want to grow. This group is for serious business builders who know sustainable growth takes time and effort.
Who this is NOT for?
We've created an environment in which diverse individuals can collaborate and interact in a positive and affirming way. Examples of behavior that contributes to creating this sort of environment include:
- Using welcoming and inclusive language
- Being respectful of differing viewpoints and experiences
- Gracefully accepting constructive criticism
- Focusing on what is best for the overall community
- Showing empathy towards other community members
If you're not cool with this, we're not the group for you.
Information Collectors
Our courses are short, with weekly events so you can implement the strategies and ask questions. We're here for action-takers (no matter how imperfect!), not the download and dash crowd.
Get-Rich-Quick, Sleazy Bro Marketing Tactics
We aren't offering any get rich quick schemes. You can find that for free all over the Internet (not recommended).
One-Trick Ponies
I'm a professional marketer with a depth and breadth of knowledge. You are not learning one 'right way' based one person's experience. Rather, you're benefiting from 20+ years of marketing experience (in-house and consulting). Sometimes answers are complicated — and I'll guide you through the complexity.
What marketing topic(s) are covered live and in the training library?
We cover marketing topics relevant to service-based businesses (coaches, consultants, mentors, accountants, photographers, etc.). We don't cover product marketing as promoting food, beverages, books, etc. can be (and often is) much different.
You can find all class recordings and upcoming classes on our courses page.
We also have an exclusive member library of marketing content including:
Interviews with business leaders
Business mini-courses
Content Marketing
Digital Marketing
Podcasting
Social Media
Websites
What level of support will I receive from the membership or its leaders?
95% of the content is taught by our founder, Jen McFarland. Occasionally, Jen asks a trusted small business marketer to teach and fill a specific need (e.g., Google ads, podcast guesting). You'll have direct access to Jen.
How often will I receive new content or training materials?
We issue new content twice each month:
- Mini-training + work time to create (office hours)
- Marketing training on core topics to get more leads, automate your business, and boost visibility
Will I have access to the membership's community or forums?
Yes. The community/forum is built into our platform.
You can
ask questions, send messages regarding individual courses, or communicate and
network with each other.
We don’t do Facebook or LinkedIn groups.
We practice what we
teach. We want you engaged in business building, not surfing social.
Are there any prerequisites or requirements for joining the membership?
This membership is for business owners interested in ethically marketing their business.
How much does the membership cost?
Our introductory price is $47/mo. or $470/year
Can I pay for the membership on a monthly basis or do I have to pay for the full year upfront?
Both options are available. Our introductory price is $47/mo. or $470/year.
What is the membership's cancellation policy?
When you join the Strategic Marketing Membership you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.
We're confident that you'll find the Strategic Marketing Membership useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.
Oh, and we’ve heard about people who won’t let you back into a membership if you leave. That sounds dumb. Come and go as you like.
Is there a trial period or money-back guarantee?
We're confident that you'll find the Strategic Marketing Membership useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.
What kind of results have previous members achieved from the membership?
Some members have their very first marketing plan. Yay! Others see sustained audience growth, reach, and leads.
Like any online program, results vary based on need, time, and commitment.
We retain our members long-term, which tells us they are getting consistent value.
Don't Spend Another Day Spinning Your Wheels
Terms & Conditions
