Are You Done Marketing Alone?

Become one of us
The Strategic Marketing Membership

For women and non-binary solopreneurs who are the coach, the marketer, and the bookkeeper.

A plan that fits your business: our SMART Marketing Strategy Framework turns your goals into the 1–2 marketing priorities that matter this quarter.
Marketing that feels like you: trust-based, ethical strategies for people who’d rather help clients than “sell” to them.
Fewer tools, less guesswork: straight answers on email, your website, SEO, and which platforms you actually need.
Support that shows up: live coaching, co-working, and a judgment-free community off Facebook.

Don’t waste another dollar (or minute) on advice that leaves you burned out and confused.

Become one of us

Coaches, consultants, and practitioners use WCB to stop guessing and market with confidence.

30-day money-back guarantee
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The Struggle is real

Sick of YouTube University and marketing advice that goes nowhere?

And still… crickets.

“My income depends on how many sessions I can fit in.” One slow month and the panic sets in.
“I hate launching.” Every promotion feels like a performance, and it wipes you out for weeks.
“Marketing feels pushy.” You got into this to help people, not to chase them.
“I’m paying for tools I barely use.” Kit or Flodesk? HoneyBook or Dubsado? Forty open tabs later, still nothing is set up.
“I’ve bought the courses.” You have the PDFs. You still don’t know what to do first.

If your marketing isn’t connected to your business goals, you’re wasting time, money, and energy on tactics that will never yield meaningful results.

why i created this

I built this membership to solve the 3 biggest problems I see.

Problem #1: Confusion about how marketing works (or at least, how it works for YOU)​
You need a clear, step-by-step framework (those 47 open tabs provide more questions than answers).​
Problem #2: Overwhelmed by marketing “bits and pieces” from the Internet, friends, and gurus​
You need consistent, expert support (instead of another PDF or course you won’t finish).​
Problem #3: Inconsistent marketing without a strategy​
You need a plan that aligns with your goals, so you know exactly what to focus on (and what to ignore).​

The result of all this?

What If You Had a Trusted Advisor
Who Listened… And Guided You to Create a Plan that Works?

How a Month Inside WCB Works

Week 1 · Ask Me Anything: bring your questions and get an introduction to the month’s topic.
Week 2 · Training + worksheet: learn the month’s strategy and get a worksheet to put it into action.
Week 3 · Co-working: body-doubling time to actually do the work, alongside people who get it.
Week 4 · Lab: share what you implemented and get instant feedback from an expert.
You don’t have to do it alone.​
Jen McFarland

Hi, I’m Jen McFarland. I Built This Because I Was You.

I founded Women Conquer Business because I was tired of watching smart, capable women get overlooked, overcharged, and left behind by “experts” who cared more about their ego than your results.

Here’s my story:
I have an MPA and 25+ years of experience in leadership, project management, and digital marketing. I’ve trained advisors for community agencies across the Pacific Northwest. I’ve led large-scale public sector projects for the City of Portland, including boosting web traffic by 250% by making a government tax website useful (best feedback? A tax attorney complained it was “too easy to understand”).

But here’s what really drives me:
I left a stable $100K/year job because I watched a gym owner—a brilliant woman building her own business—get taken advantage of by a male web developer who told her she “wasn’t a big enough account to be a priority.”

That was a lightbulb moment for me.

I realized that small business owners (especially women) get preyed upon by one-trick ponies who charge too much, deliver too little, and disappear when things get hard.

I started Women Conquer Business to do what most marketers won’t:
Listen first. (I learned that in the Peace Corps: real impact starts with understanding what people need. Not what you think they need.)
Teach strategy. (Marketing starts with YOUR business goals, not templates, checklists, or tactics.)
Build community. (You deserve support that sticks around, instead of another course you’ll never finish.)

I’m not here to sell you a magic bullet. I’m here to give you a proven framework, real support, and a community that won’t let you fail alone.

I’m a total marketing nerd. I keep up on trends for fun. I’m approachable, I’m a goofball, and I swear I will never judge you, no matter how “simple” your question or how long you’ve struggled.
You deserve better than bro-marketing BS.

Let’s build something real.

As Seen In

Founder Jen McFarland was featured in an international documentary on ethical marketing.

Jen McFarland featured in an international documentary on ethical marketing
explore what’s inside

What You Get Inside the Membership

Starting at $67/mo.

Coaching call on a laptop, Goal Setting Primer workbook and lesson on a phone

All Members Get Full Access To…

Members-only community feed showing the Member Conversations space

Private, Judgment-Free Community
(Off Facebook!)​

No noise. No random sales pitches. Just real women and non-binary business owners supporting each other, asking honest questions, and celebrating wins. You’ll finally feel like you belong.​

Recorded monthly Q&A video and audio class replay in the membership

Weekly Live Sessions

Every Tuesday, 9–10 AM Pacific: Ask Me Anything, training, and lab sessions on a monthly cycle. Get real answers from someone with 25+ years of marketing experience (instead of “what worked for me” advice from a Facebook group).

Members co-working together on a video call

Co-Working & Accountability

Block the time, show up, get it done. Body doubling for the marketing tasks you keep putting off. Great for ADHD brains and busy calendars.

Quarterly SMART Marketing Strategy worksheets

Quarterly Marketing Strategy Planning

Stop winging it. A couple of weeks before each quarter, we build your marketing roadmap together: aligned with YOUR goals, YOUR strengths, and YOUR reality. You’ll finally know what to focus on and why.

Course library with on-demand marketing classes and templates

60+ On-Demand Marketing Classes​

Step-by-step walkthroughs on email marketing, websites and SEO for service businesses, lead generation, content strategy, AI prompts, and more. Watch what you need when YOU need it.

SMART Marketing Strategy worksheet and Instagram carousel Canva templates

Ready-to-Use Templates,
Checklists, & AI Prompts​

Stop starting from scratch. Grab our proven templates, worksheets, and AI prompts so you can implement faster and stop overthinking every decision.​

Frequently Asked Questions

Will this work for my kind of business?

If you sell your expertise (coaching, consulting, therapy, holistic and wellness work, creative services), yes. The framework starts with your goals, audience, and strengths, so your plan fits your business, not someone else’s template.

How much time does this take?

Plan on one 60-minute live session a week (Tuesdays, 9–10 AM Pacific) and 2–4 hours a month to put the month’s worksheet into action. Week 3 is co-working, so some of that time is built in. And with Good Week / Bad Week, you always know the one thing to do when time is tight.

What happens after I join?

You get instant access to everything: the community, all 60+ classes, templates, and worksheets. Then I’ll meet with you to help you get started, and you’ll jump into the monthly cycle wherever it is.

Can I cancel anytime?

Yes. It’s a recurring payment and you can cancel anytime.

How does the 30-day money-back guarantee work?

If the membership isn’t right for you, contact us within 30 days of joining and we’ll refund your payment in full. It covers both monthly and annual plans.

What’s the difference between monthly and annual?

Nothing in what you get. Both plans include everything. Annual is $670/year, which saves you $134 compared with paying monthly.

When are the live calls? What if I can’t make them?

Every Tuesday, 9–10 AM Pacific. The Ask Me Anything, training, and lab sessions are recorded, so you can catch up anytime. Co-working sessions aren’t recorded.

I’ve bought courses before and never finished them. Why is this different?

Courses give you information. This gives you a plan, live help, and people who notice when you go quiet. You don’t need to finish anything; you need to do the next right thing.

Will marketing make me feel pushy with my clients?

Not the way we do it. Everything here is based on slow, trust-based, ethical marketing: newsletters that sound like you, websites that help people find you, and offers you’re proud to share.

Where is the community hosted?

On our own private, members-only site. It’s off Facebook, so there are no ads, no algorithm and no random sales pitches.

I’m a beginner. Is this too advanced?

No. Members range from just starting out to established businesses. Classes are step-by-step and no question is too basic.

Is this only for women?

It’s for women and non-binary solopreneurs.

Don’t waste Time on Bad Marketing Advice

Join the Strategic Marketing Membership

Recurring payment – cancel anytime
30-day money-back guarantee

Both plans include everything:

  • Quarterly strategy planning sessions
  • Collaborative, supportive community
  • Confidence-building classes
  • Supportive AMA sessions
  • Private member-only forum
  • Co-working accountability sessions
  • 60+ on-demand marketing classes
  • AI marketing prompts
  • Ready-to-use templates
  • Checklists & worksheets
30-day money-back guarantee
Guaranteed safe checkout
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This Membership Is NOT for Everyone
(And That’s the Point)

Who is this for?

Who is this NOT for?​

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